The Easiest Way to Make Videos

⏰ Today in 5 minutes or less:

• LinkedIn loves videos. It promotes videos than other posts so take advantage of it.

• Recording videos in batches every week will save you time.

• Use the Venn diagram to help you similarities and blind spots in your project.

How to Produce Videos for LinkedIn (Without Letting It Take Over Your Week)

There’s a good chance you’ve already heard that LinkedIn favors video. 

There’s an even better chance you’ve ignored that advice, because producing one feels like a lot. 

Too much gear, too much effort, and too close to “Hi guys, just jumping on here to share…” 

But if you’re trying to build a stronger brand presence on LinkedIn as an indie consultant or fractional exec, then video is one of the most effective ways to do it. 

Not because it’s trendy. Because it works. 

Let’s talk about why – and how to make it doable for someone working 60 hours a week.

Why Bother With Videos in the First Place? 

There are two main reasons video works so well on LinkedIn: 

First is like other social media platforms, the LinkedIn algorithm LOVES video. 

All things equal, video posts tend to get more impressions and engagement than text-only posts – especially if they’re native (uploaded directly, not linked from YouTube). 

That means more of the right people see your face, your thinking, and your offers. 

Second is that, like other social media platforms, people remember faces and voices more than names and titles. 

Even if you’re writing great posts, there’s a ceiling to how much trust you can build through text alone. 

When people see you and hear you, they feel like they know you. That builds familiarity and credibility much faster – which is exactly what you want if you're selling high-trust services. 

In short: video helps people remember you, trust you, and refer you. 

What’s Worked Best for Me (So Far) 

If you’re imagining a weekly scramble to film and edit something on-brand, on-message, and fully dressed – don’t. 

Here’s the process I’ve found to be simple and sustainable: 

• I block one hour a week – usually the same time each week – to record videos. 

• I batch record multiple short videos in that window. Same shirt, same background. It doesn’t matter that much. 

• I edit and queue them up for the next few weeks. Done and dusted. 

Some of my best-performing videos were under two minutes long. 

The key is not polish, but clarity and tone. 

Say something useful. Say it in your own voice. 

Don’t overthink the lighting. This isn’t a Netflix special. 

And don’t worry about the shirt. Unless it has a soup stain. Then maybe change. 

Tools That Make It Easier 

No, you don’t need a ring light or a $400 mic. It could help with the quality, but they’re not necessary. Even your phone camera might even do the trick. 

Videos take a lot of effort, but it’s gotten easier. 

And a few well-chosen tools can make the whole thing feel a lot less intimidating: 

• Riverside: Great for recording high-quality video using your laptop. It saves locally, so your footage doesn’t look like a Zoom call from 2020. 

• Opus Clip: Upload a longer video and it’ll cut it into short clips with captions and edits. Surprisingly good at finding the “hooks” that grab attention. 

• Transistor.fm: If you’re turning video content into audio (say, for a short podcast or embedded clips), this is a clean, professional option that publishes on most major platforms. 

• Microsoft Stream: If you’re in a corporate or enterprise environment, this integrates well with the Microsoft stack for internal or private video sharing. (and if you’re not, I recommend Loom). 

• Taplio: If you frequently hit creative blocks and don’t know which topics to focus on, Taplio is a great solution. Part of its robust features for LinkedIn is searching for viral topics in your niche that you can write posts or make videos about. 

And Before You Hit Record

Video doesn’t have to be complicated, expensive, or cringey. 

If you’re already posting on LinkedIn and want to deepen your presence, video is your next best move. 

It helps your audience see you, hear you, and remember you – and it opens the door for more inbound interest from people who’ve already started to trust your thinking. 

You don’t need to be a YouTube influence. You just need to be you, on camera, with something worth saying. 

Block an hour. Batch a few clips. Keep it simple. 

Then hit post. 

Framework Focus: Venn Diagram

Let me give it to you straight: consulting isn’t about showing up with a 40-slide deck and hoping people find enlightenment. 

It’s about making something complex look simple, fast. 

Enter the Venn Diagram. 

Two (or more) circles and it show how things connect, collide, or create opportunities. 

Basic yet powerful. 

Picture a consultant hired by a SaaS tech company. 

They just introduced a new line of products but were wondering why sales were down. 

To find the root of the problem, the consultant listed two sets of features into two different circles: 

Circle A showed what features customers should love. 

Circle B showed what features customers actually wanted. 

The overlap? Tiny. 

It turned out that customers liked the concept, but not the onboarding nightmare buried in the user journey. 

One workshop, to circles, and a redesigned experience later – the problem was solved.

Sales skyrocketed without the need for adding a new feature. 

Need this tool for your kit? Download our template here.

💼 See if you’re qualified…

• Business Analyst at McKinsey, 4+ years of strategy or management consulting experience, ~$112k-125k 

• Strategic Finance Associate at StubHub, 3+ years of strategic finance or consulting experience, ~$120k-160k 

• Senior Strategic Pricing Analyst at Cash App, 5+ years of strategy and operations or management consulting experience, ~$135k-202k 

• Finance and Strategy Manager at Square Banking, 4+ years of strategic finance or management consulting, ~$135k-202k 

• Specialist for Defense and Security at McKinsey, 5+ years of consulting experience in defence and security, ~$192k 

Remember, the path to success is paved with continuous learning and embracing fresh perspectives.

Let's stay connected, share ideas, and elevate your consulting business.

Stay curious, friends.

The 2×2 is brought to you by Keenan Reid Strategies

Having trouble viewing this email? Check out this and past issues on our website.

Was this newsletter forwarded? Someone is looking out for you. You should definitely subscribe!