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Rise and Shine on LinkedIn

Author

Lauren Wambold Patel
April 23, 2024

Welcome back to The 2x2 - the ultimate newsletter for independent consultants! We're here to ignite your imagination, empower your expertise, and make this Twosday an unforgettable day of discovery.

Get ready for a double dose of awesomeness in this week’s email:

  1. April Workshop Recap

    Circle back to this week’s 25-minute workshop where we covered how to create an easily digestible, likable digital brand that‘s tailored to the algorithms and will get you seen by prospective clients. Watch the replay.

  2. LinkedIn Tips & Tricks

    If you haven’t implemented LinkedIn carousels, you’re missing the opportunity to more than double your engagement and reach. But that’s just one of our best LinkedIn Tips & Tricks.

1. April Workshop Recap: Raising Your Visibility on LinkedIn

Last week, we hosted a jam-packed 25 minutes of everything you need to know about how to create an easily digestible, likable digital brand that‘s tailored to the algorithms and will get you seen by prospective clients.

Just in case you missed it, you can listen to the recording and download the complete toolset in the Community.

2. LinkedIn Tips & Tricks

When you’re trying to grow your business, it’s really all about the network. Your billboard is LinkedIn and it’s on a highway with a lot of traffic.

Our Cheat Sheet to Building Your LinkedIn Audience includes our favorite 15 tips and tricks to grab attention. Here’s a peek.  

Juice the Algorithm. Post 3 to 5 times per week during weekdays, preferably between 8:30 and 10:00 a.m., Tuesdays and Thursdays. Engage with others’ content immediately after you post to maximize your reach. 

Show Your Face. Create eye-catching carousels that include photos of your face. Photos of you can deliver 3x more engagement and up to 2.5x more reach. 

Dodge reach killers. Avoid including external links, editing posts, or being the first to comment. For video, add it natively. Links to YouTube kill your reach.

If you like these insights, check out more of our tried-and-true methods to market yourself.

Remember, the path to success is paved with continuous learning and embracing fresh perspectives.

Let's stay connected, share ideas, and elevate your consulting business.

Stay curious, friends.

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