Ditch the Dull

Welcome back to The 2x2 - the ultimate newsletter for independent consultants.

Get ready for more awesomeness in this week’s email:

  1. 10 Minutes with Megan Fanale

    Listen to our chat with Megan Fanale, COO of Abilitie, to learn how they’re breaking the educational mold - you’re going to actually WANT to share this great referral with your clients.

  2. Profile Headlines That Speak Volumes

    “Wait, scroll back. I just saw something interesting in that LinkedIn profile.” Is that your future client talking? It will be if you try one of our proven LinkedIn headline strategies.

But before we go there…

Want to successfully grow your consulting business? Then it’s time to ramp up your visibility on LinkedIn.

This month’s workshop is a deep dive on how to simplify your professional experience, skills, and accomplishments into an easily digestible, likable digital brand that gets seen.

You'll walk away knowing:

  • How to create a standout LinkedIn profile.

  • Insights for making the algorithms work for your benefit.

  • Why contributing is critical and how to do it effectively.

  • All of our best tools, templates, tips, and tricks.

And while you’re at it, go ahead and block your calendar (almost always) the third Thursday of every month so you don’t miss a thing!

1. 10 Minutes with Megan Fanale

A fantastic way to build credibility with your clients and to build your following on LinkedIn is to provide quality referrals. This is something we frequently get asked to help with.

Here’s a great one for your rolodex.

Frame-breaking business educator, Abilitie, impacts skill growth faster because they make it fun and put skills into practice from the beginning using simulations (read: real world practice).

For larger organizations, they can even create custom training courses tailored to specific objectives. And they do it all at an attainable price point.

This week we chatted with COO Megan Fanale. Here are our favorite take-aways from the conversation:

  • As an indie, don’t undersell yourself. Sometimes the gap is the vernacular, not your skillset.

  • There’s always more to learn, whether you only have 20 minutes or two weeks. Don’t ever get too comfortable - a hungry underdog may be right behind you.

Watch the full conversation with Megan and learn more about her company here.

2. Profile Headlines That Speak Volumes

This month is all about YOU.

Well actually, all about your practice, which begins with you. And when you’re only guaranteed three seconds of someone’s time - Every. Word. Counts.

In order to turn those 3 seconds into 10, or a $10K consult, you need a killer LinkedIn headline. 

One of our favorite strategies is a clear commitment to solving the client’s problem better or more economically than the competition.

There’s no better example than fellow Community member and KRS alum Amelia Waters’ headline, which she splashed right into an image.

So, if you haven’t done so recently, it’s time to refresh your headline. Check out more of our proven tips in our LinkedIn Headline Cheat Sheet.

Or better yet, R.S.V.P. for this month’s 25-minute workshop for a comprehensive strategy to create a winning LinkedIn profile.

Remember, the path to success is paved with continuous learning and embracing fresh perspectives.

Let's stay connected, share ideas, and elevate your consulting business.

Stay curious, friends.

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