A New Wave

⏰ Today in 5 minutes or less:

• ‘The Great Fractionalization' is here. Fractional roles have grown 57% since 2020.

• Fractional leaders are best for companies that need to bring in specialized expertise on a budget.

• Fractional roles can offer consultants rewarding work, but require the ability to balance multiple clients. 

But before we go there…

Our sister business, Keenan Reid Strategies, is recruiting for an associate-level consulting position with a $2B food manufacturer based outside Chicago. 

You will join an existing team of Keenan Reid Strategies consultants driving progress and redesigning an excellent revenue operation experience with this client. 

In this role, you will play a key part in managing the aged invoice identification, reconciliation, and remediation process for our client’s major customers. You will be responsible for identifying, developing and implementing a repeatable process that drives the timely payment of aged invoices and strengthens customer relationships.

Additionally, you will create an AR dashboard, working closely with account managers (sellers), to ensure collaborative efforts in addressing and collecting aged invoice issues. 

The work is full time and expected to last 3-4 months. The project team is onsite in Northlake, IL three days weekly.

See here for the full requirements and responsibilities.

Reach out to lauren@keenanreid.com with interest or to introduce referrals.

The Great Fractionalization: A New Wave of Executive Hiring

What’s the next step in your career?  

Some people focus on climbing the corporate ladder in the same company for years.

But if you’re undecided about the next chapter of your career, fractional leadership is a great option to consider. 

Over the last few decades, fractional work has become a powerful alternative to traditional full-time roles because of its advantages to businesses and fractional leaders. 

As younger demographics enter the workforce, more Gen Xers and Millennials are stepping into fractional roles – in a movement I call “The Great Fractionalization.” 

Instead of working full-time for a single company, they prefer offering their expertise on a flexible basis to help companies navigate strategic challenges. 

How Big is the Market for Fractional Leaders? 

The demand for fractional leadership is skyrocketing, offering independent consultants and seasoned executives new opportunities to deliver expertise on flexible terms. Today, up to 30% of the workforce in the U.S. and Europe are independent contractors, including roles like fractional executives and freelance strategists. 

Since 2020, fractional jobs have increased by 57%, according to calculations from the U.S. Bureau of Labor Statistics. This trend is driven by businesses seeking senior expertise without the overhead of a full-time hire, providing a lucrative path for consultants to fill leadership gaps on a part-time or project basis. 

The growing adoption of fractional work is also reflected on LinkedIn, where over 100,000 professionals now list “fractional” in their job titles. 

Another study by the leadership team of FRAK 2024 gives us a more specific look into the state of the fractional workforce. You can request the full report, but here’s a summary of what you need to know about the market:

● 59% of the 250 respondents are around 44-59 years old

● 72.8% have over 15 years of experience in their field, implying a highly skilled talent pool

● 51.6% are in the Technology sector, followed by Manufacturing, SaaS, and Healthcare

● 89.2% also do consulting and project work on the side

What Drives The Great Fractionalization?

The rise of fractional leadership is driven by seasoned professionals seeking meaningful ways to share their expertise without the constraints of traditional full-time roles.

A study by Toni Haugh from Drexel University explored the motivation of fractional leaders, which boiled down to their desire for agency, autonomy, and impact. It also highlighted how community networks play a big role in sustaining the professional and personal journeys of fractional leaders.

Professionals experience three stages in their careers. The first one is in their early years when they try to learn as many things about their chosen career as humanly possible. The second one is when they become an expert after gaining significant experience.

The third one is where most people are stuck. Now that you’ve learned anything you can about your career, you’re thinking about the best way to share your mastery with other people.

For many at the peak of their careers, fractional work offers an opportunity to leverage decades of experience across multiple industries, focusing on the impact they can make, rather than managing day-to-day operations.

One key factor is work-life balance. For many senior leaders, fractional roles provide the flexibility to manage their own schedules while still commanding high-level compensation. This allows them to focus on selective, high-impact projects while enjoying more personal time or pursuing other passions.

Another driver is control over work. Fractional leaders can choose projects that align with their strengths and interests, allowing them to take on roles that excite them. The ability to control bandwidth also helps these professionals avoid burnout, ensuring a sustainable and rewarding career in their later years.

Lastly, professional growth continues to be a motivating factor. Fractional work enables leaders to engage with a variety of industries and clients, offering new challenges that keep their skills sharp while allowing them to share their mastery in ways that go beyond the traditional executive role.

For many, this shift represents a capstone in their careers – an ideal way to contribute their expertise where it matters most.

Who Are Fractional Services For?

Fractional leaders cater to businesses that need high-level expertise but can’t commit to a full-time executive. They offer tangible benefits that go beyond the flexibility of the role:

● You help businesses cut costs. By providing executive-level expertise without the full-time commitment, you offer companies a cost-effective solution, especially for small to medium-sized businesses looking to avoid long-term financial obligations.

● You enable businesses to scale. Fractional leadership allows companies to adjust resources as needed, especially during periods of rapid growth or when tackling major projects that demand experienced leadership.

● You make an immediate impact. With your diverse background and experience, you can integrate quickly and start driving results from day one, bypassing the lengthy onboarding process typical of full-time executives.

Even companies like Google Ventures have embraced fractional roles to elevate their portfolios, leveraging the expertise of seasoned leaders to guide strategic initiatives in fast-moving environments.

Take Part in the Great Fractionalization

The Great Fractionalization is transforming leadership, enabling businesses to tap into expert talent without the full-time cost. Fractional leaders provide crucial guidance for companies while enjoying flexibility and career diversity. This shift benefits both businesses and professionals, creating impactful leadership on a project-by-project basis.

If you’re interested in exploring fractional leadership, reach out to Fractionals United to learn more.

And stay tuned for our Consulting Niches feature where we highlight emerging areas where fractional leaders excel. 

Leaving With More Than a Tote Bag: How I Maximize Conferences

Conferences: they're either overwhelming or wildly productive, depending on how you play your cards.

After more than 20 years in the consulting game, I’ve learned how to turn industry events into referral machines – and sometimes, even enjoyable experiences. 

Here’s my approach to making conferences work harder than I do (well, almost):

1. Start With a Game Plan

Before my suitcase sees daylight, I already combed through the agenda and highlighted the sessions that matter. 

But more importantly, I’ve scoped out who’s attending. I usually set a target of adding three to five new people to my network and there’s always a handful of people I’d love to meet – usually the ones who won’t read my cold email but might chat over during the networking break. 

Sometimes, you can shoot them a quick message beforehand, like:

"Hi [Name], I noticed you’re attending [Conference]. I’d love to hear your take on [specific topic]. Let’s connect while we’re there?" 

Simple, direct, and shockingly effective. 

2. Go Digital With Your Business Card.

Gone are the days when I’d lug around a stack of business cards like I was playing a very dull version of poker. 

Now, I rely on a Dot Card.

It’s simple: one QR code with all my contact details, ready to share with a quick tap. No fumbling, no wasted paper, and people love how easy it is to save my info directly to their phone. 

This is a game-changer for networking events. 

Instead of awkwardly digging through my bag for a card, I just say, “Here, scan this.” Done and done. 

Plus, it’s a great conversation starter. 

“What is that?!” they ask. And just like that, I’m memorable. 

Here’s what mine looks like: 

If you haven’t tried it yet, trust me – it’s the smoothest way to make a professional impression.

3. Showcase Your Expertise Without the Hard Sell

Whether it’s asking a smart question during a session or chiming in during a breakout discussion, I look for organic ways to share what I know. It’s not about being a know-it-all; it’s about adding something useful to the conversation.

And it works. People remember value – especially if you deliver it with a side of humor.

 4. Set Up Casual Follow Ups

Here’s the thing about conferences: everyone’s excited when they’re there, but after a few days, they’ve forgotten half the people they met. I make sure I’m not one of them by following up within 48 hours. 

After the conference, I try to set up a casual follow-up call to get to know them personally. And then I ask them questions that prompt interesting conversations during the call or over coffee: 

• What takeaways from the event do you think you’ll implement?

• What was the best question you heard someone ask?

• What did you tell your boss/team/client/partner you got out of the days away? Gotta justify the time, amiright? 

These are simply questions to spark conversation. Sometimes a partnership will follow; other times, it’s about staying in touch.  

5. Make Sure People Know You Were There

After the event, I share a quick LinkedIn post about my biggest takeaways – tagging speakers or attendees I connected with. Not only does this reinforce those relationships, but it also reminds my broader network that I’m out there, staying sharp and making moves. 

And there you have it, my playbook. 

It’s not exactly foolproof, but it’s turned awkward networking circles into referral pipelines more times than I can count. The trick is to show up with purpose, lead with value, and stay on people’s radar long after the last session ends. 

If conferences are part of your strategy (and they should be), then make every one count.

Remember, the path to success is paved with continuous learning and embracing fresh perspectives.

Let's stay connected, share ideas, and elevate your consulting business.

Stay curious, friends.

The 2×2 is brought to you by Keenan Reid Strategies

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